Los Angeles DJ Aero, a regular attendee at the NAMM Show, said he has noticed the change in the business as dance genres such as electro-house become more established in the mainstream, driven by the popularity of artists including Tiesto, Steve Aoki and David Guetta.Īero (given name Chester Deitz), best known as Tommy Lee’s DJing partner, said he’s seen an increased presence of digital DJ decks and controllers at company booths at NAMM in recent years. “I’d never have thought parents would be taking their kids to DJ lessons when they once might have taken them to piano lessons,” Bennett said. The company even offers DJ classes in some cities. “Everyone’s here,” Garcia said, admiringly.Ĭhristopher Bennett, vice president of communications at Guitar Center, the world’s largest music gear retailer, said the company’s DJ sales grew 50% over the last three years. This convention even boasted its first performance stage just for EDM artists. Companies such as Numark, Hercules and DJ Tech all had booths at the show to display their new wares. Pioneer, the Japanese electronics company with an office in Long Beach, was not the only brand capitalizing on the interest.
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